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Quezon Avenue Dealerships
Reaping success in its business operations in Luzon, with the economy having stabilized, Mr. San Juan shifted and focused his business interest in Metro-Manila to get a lion’s share of the biggest auto market in the country. Thus, Sunny Motor Sales, Inc. was established in 1987 in Quezon Avenue, after securing a franchised dealership from Francisco Motors Corporation, the assembler and distributor of Fiat Uno and then eventually, Mazda pickups and vans. Sunny Motors was cited by FMC on January 28, 1994, for selling the biggest volume of Fiat Uno sold during the period July-December, 1993. Year-after-year, Sunny Motor Sales was consistent for being the No. 1 Dealer.
When Columbian Motors Corporation was granted by the Board of Investments the authority to assemble Daihatsu and Mazda passenger cars in the Philippine Market, Mr. San Juan was able to secure a dealership and established Prince Motor Corporation on November 9, 1990 also located in Quezon Avenue.
Barely a year and a half of operations in Metro Manila, Mr. San Juan opened in December 1991, another dealership, Imperial Auto Corporation in Quezon Avenue. Only adjacent to Sunny Motors, Imperial Auto Corporation was appointed as franchised dealer of Italcar Pilipinas, Inc., to carry and promote Hyundai passenger cars and vans. Thus, Imperial Auto Corporation was selling the Hyundai Excel, Elantra, Sonata and the H100 vans.
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Imperial Auto Corporation |
The whole Quezon Avenue dealerships covered a total land area of 3,000 square meters with parts and general service repairs occupying 2,000 square meters. To be able to fully serve the ever-increasing volume of after-sales requirements, Sunny Motors acquired a 1,700 square-meter property at Panay Avenue (a few meters away from Sunny Motors) that was designed exclusively for Body Repair and Paint operations. To ensure rigid Pre-Delivery Inspection of brand new units, Sunny Motors acquired another property at Panay Avenue with a land area of 800 square meters where brand new vehicles of the Quezon Avenue dealerships are prepared for delivery. It also serves as storage area of new vehicles. The said facility can accommodate about 80 units at any given time. |
